Digital Marketing
3 minutes

How Remote Entrepreneurs Build Digital Empires

A fully remote business has many advantages. Costs are lower across the board as you don’t need office space or to pay for daily commutes. You can hire from anywhere in the world, which means you can get the most talented people on your team. Your workers have more flexibility and are more productive. It’s a business model full of benefits.

Since a fully remote business is clearly attractive, how do you make it work? How do you nurture your fledgling online business till it becomes a digital empire?

The answer is simple: by following the footsteps of other successful fully remote digital businesses. Here are some practices highly successful fully remote businesses follow that you can steal.

1.They Have Clear Processes

2. They Hire Great People

3. They Invest in the Best Tools

Building a business empire is hard work. You need to use the best tools to give yourself the best chances for success. Luckily, many great tools have free versions too.

But if you really want to scale, you need to budget for the best equipment and software you can afford. Remote first companies like Harlow send all staff a home office stipend to help them get the tools they need.

There’s no point in going to a gun battle with a pocket knife. Fully remote business empires are built with the best tools for the job. Some areas that need tools include:

  • Hiring
  • Payroll
  • Onboarding
  • Cybersecurity
  • Cloud storage
  • Communication
  • Online office suites
  • Task management
  • Project management
  • Content management

You also need to get your team the best internet, computers, monitors and hardware available.

4. They Prioritize Communication

Great businesses realize that communication is the lifeblood of their existence. So they make it a priority. They don’t just communicate through email. They have email, Slack, Zoom, a company website, and even good old text.

Not only that, but they make communication asynchronous and effective.

They realize how important it is to let everyone know what is happening and what is expected, and they go the extra mile to make that happen.

5. They Create a Great Company Culture

Remote businesses are productive. They are cost-effective, cool, and trendy but they can also be impersonal and lonely. It is harder to make people feel appreciated and easier for people to feel left out.

So what do successful fully remote businesses do?

They invest in building their company culture and helping their team members become familiar with each other.

This investment can be through in-person retreats and team-building events. Or an online event like the quilt-making event at Alibaba North America.

It can also be through:

    • Supportive HR practices
    • Health and safety practices
    • Inclusion

6. They Focus on Results

If your remote business empire will last, it has to be productive. And if you want your team to be productive, you have to focus on results.

Not appearances. Not lip service. Not time effort.


One of the ways to do this is to set clear key performance indicators (KPI). That way, everyone knows what the goals are and how they are being tracked.

Some KPIs you could track are:

  • Sales
  • Costs
  • Churn
  • Revenue
  • Staff retention
  • Client retention
  • Staff satisfaction
  • Client satisfaction

Whatever metrics matter to your business, know them and track them. Don’t be bothered about the things that don’t contribute to your success.

Focus on results.

Those are some secrets of building fully remote business empires. Of course, most great things start from a tiny seed. It’s not where you are that counts, but where you are going.

What would you add to the list? Have you tried any of these ideas? Let us know in the comments.

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