Digital Marketing
2 minutes

Unpluggd Media Group — a Relaunch on a Mission

If you’ve been in the YouTube, Instagram and Medium social spaces over the past couple years, you’ll know that Unpluggd Media Group is no new name to the industry. The brainchild of Kareem P. Jackson — product developer, blockchain enthusiast and curious mind — Unpluggd was founded back in 2020 with the goal of marrying technology with media. Since then, there have been blogs and thought pieces, podcasts and entertainment series, all geared at enlightening the audience, unpacking trends and solving problems.
After about two years of testing this marriage out, it was time to rethink the terms. How do the Digital and Media/Entertainment realms function independently? Where do they support each other? Is this gonna be a strictly monogamous situation or are we open to new players? The questions abounded and we needed answers!

Marriage analogy aside (it was a good analogy), there just had to be a way to make this thing work. Kareem took a step back — looked at where it started, where things were and what needed to change to get it back on track to where he wanted to be. With a renewed focus on the Digital vertical and a quick team rebuild, we started to find our voice again. At the start of 2022, we set a goal to plan and put things in motion for the first half of the year, then go hard on execution in the second half. Growth, Consistency and Execution were (and still are) the name of the game.

It hasn’t been easy this past year — operating a fully remote business, growing a team, choosing the right products to focus on when the possibilities are endless — but it’s always been exciting and we’re only just getting started! Without giving too much away just yet, you’re going to be seeing a lot more of Unpluggd real soon. Travel, blockchain, remote work and eye-opening conversations about money, religion and dating are just a few of the industries and topics we’ll be tapping into through the end of the year. Look out for more news and great new products rolling out very soon.

We can’t wait to share it all with you and, most importantly, to get your feedback on what we’re doing. At the end of the day, Unpluggd Media Group is for you — the dreamers, the misfits, the curious minds, the creators and the ones who yearn for more than the mundane offerings of this life.

It’s time to get Unpluggd.

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